Pourquoi vous devez lancer un podcast | Bitcoin 2026

My name is Dan Webb. I used to host the High Hash rate podcast and this topic is very personal to me and so I'm really glad to be here today. I'm here with Paula Paula Iverson, Stacy and Robin Sire. And >> these guys have an act these guys have a really great backstory and Paula's been excited to tell it. So I I hope you guys enjoy. So, I'm Paula and when we heard that we were doing the talk together, we were really excited because there was a coincidence that happened and the reason why we're here today. So, I'm going to tell you a little bit about that. But I was born and raised in Zimbabwe. And the reason that's important is because many Bitcoiners use Zimbabwe as an example of hyperinflation and currencies that failed. And in 2008, we had a big currency failure. And my mom lost all of her retirement savings and savings overnight when the government took 12 zeros off the currency. So I said,"Ive had enough of this. I'm going to the States." And fast forward to 2020. I realized I didn't have enough in retirement and I better start learning. Then COVID happened. So like many of you, I had time to look into money and what I needed to do with my finances. And I realized that well for one thing I was way behind and I went looking for answers. I didn't go looking for Bitcoin but I found Bitcoin and when I found Bitcoin I wanted to tell everybody but not everybody in my life wanted to hear about it. So I thought about starting a podcast so I could talk to Bitcoiners. And during that time I was watching Robin Sey and a big fan of his and he would once in a while do shows showing how his backstage setup was and encouraging people to start a podcast and that was the catalyst for me to start the podcast. And then about a year later, I invited Stacy on the show and I saw Stacy on X and she had a big following there and a great message and I encouraged her to start a podcast and she too started a podcast. And the incredible thing was is that, you know, Dan came up with this subject and also Naomi found the three of us, but none of them had any idea how we were all connected. So that's kind of how it works with Bitcoin. Just like the nodes, we are all connected. You know, my first big um the first guest that I had, notary guest was Jeff Booth. And he said to me, I said, you know, I don't know if I should keep going with this. I don't know what I'm doing. He said, you never know who you're going to touch. And that is exactly why I kept going. And we don't know who we're going to touch. So that's what we're here to talk about today because time is our most valuable resource. And it's really important to be spending my time doing things that matter to me and Bitcoin is is one of those. So, thank you. So, Robin inspired Paula. Paula inspired Stacy. Robin, who inspired you and what made you decide to start a Bitcoin podcast? It's it's really interesting because I think we we will be coming in a in a whole new world. So we have uh on the one hand we have Bitcoin going on. We have EI going on and I think Bitcoin will suck up all the financial energy that is left in all the other assets. So the monetary premium of that then we have AI which will bring down the cost of producing everything that is a commodity. If you think about a real estate property, we might not need someone that plans the architecture. We just have a chat window where we say what we want and it just plans the whole thing. We might have robots that build the whole thing. We don't have human labor for that. And so in a world where AI is doing most of the work, in a world where there's one scarce resource where everything all the financial premium is like built into that, what is there left that people still want? And I think human connection is the single the single biggest scarce resource outside of Bitcoin that people still want to have because people want to feel connected. they want to come to the conference. I mean, we all could just listen to the conference afterwards on YouTube. There's a reason why we come here because we want to feel the energy. We want to feel the human connection. We want to hug the people that we only saw online till now. So, and that's and that human connection you can only really get on a big scale if you have a personal brand. So we have the the panel talk the title you why you need to start a podcast but I want to take it even broader like I think we should start personal branding online in general and in Bitcoin it's always a little bit complicated because we are scared that if we start a personal brand online that someone will just hit us in the streets and take our Bitcoin. like there's this fear that we we we get robbed and all of those things and it's a legitimate uh fear and you can do it anonymous but I really strongly encourage people to think about the world that we are going to be entering. One thing that you're all doing already right is the Bitcoin stuff I assume at least the two other things are extremely important in that new world is personal branding and AI. If you can leverage those two things, you will have a major advantage over everyone else who doesn't do Bitcoin, who doesn't do AI, and who has no personal branding. If you have those three things working for you, you will have a huge advantage over everyone that is filling out Excel sheets. Their name does not come up when you Google them and they have no clue what AI is and no clue what Bitcoin is. The hardest part about starting a podcast is the starting part. And it's almost a joke, right? Like you tell somebody you're starting a podcast, they they say something often times like, "Oh, we need another podcast. There's not enough podcasts out there." What were some of the challenges or some of the fears that you had to overcome, Stacy, when you started yours? Like what was your journey like? And what was the uh you know were you confident starting off or were you like who's going to listen to this? >> Definitely not confident starting my podcast and I didn't think anybody would listen to it. So I was so happy when even one person watched the show and just tell me that they they really enjoyed it. So for me even today I mean I started my podcast about one year ago and even if one person likes it I'm happy. I love doing it. It energizes me and it's worth it just for that. So even if one person is happy from from seeing it and it helped them and maybe inspired them to start their own show to find connection with Bitcoiners. Um you know because you think about it's not what you what Bitcoin could do for you, it's what you could do for Bitcoin. And when you start a podcast, you connect with other Bitcoiners, you get to know them. You know that energy is spreading, it's building, and it's inspiring more people. But it wasn't easy. you know, it definitely was not easy. Paula was the spark for me and, you know, again, she saw the community building that was going on on X, you know, and she thought that was great and she asked me to join her and I was uh I thought that was really great that she asked me, but I didn't think I would do it. But, of course, I I asked my husband or I told him about it and he's like, "Yeah, you should do it. Of course, you could talk all day about Bitcoin. Why wouldn't you um you know, join our show?" So, I did it and you know, I spread the word to the community, uh, the Bitcoin army that I'm I'm part of on X and they were all hyping me. They were so excited that I was doing this that I I couldn't back out. So, I had this accountability there because of, you know, telling everybody that I was going to do this thing. And when I shared the episode with Paula, you know, they were so excited. They encouraged me to do it, too. Paula, you know, she was she was just such a starting point for me. like she she got me out of my comfort zone. You know, something that you would normally turn down and you think you're I I'm not a financial expert. I'm not a you know um technical expert, but I have been in Bitcoin since 2020 and I love Bitcoin. I love learning about it. So, you know, it's not like I had I felt like that imposttor syndrome. I felt like who would listen? who would join me even you know but uh the great thing is like even her asking me I I didn't I'm not a speaker and she just inspired me to speak and now I've been doing it for a year and I have a great following and seeing that Robin's energy you know she told me to ask Robin about going on his show because she's like he's so great to talk to you should go on his show next and one Bitcoin show a day and you have multiple channels now and you know you are doing so much and sometimes people ask me how do you do it when you have a family and you have kids and you work, you know, I still work, but this space energizes you. The people energize you. So, I feel busier now than I ever felt, but I feel more energized than I ever did before. And I've met the coolest people because of starting a podcast in real life. I [laughter] and I think I want to touch on something that you said about the imposter syndrome because you always think that people are very confident in what they're doing and they they they're on stage and they're like su like nice and they're doing all of those things. um when I started my podcast, when I did my first talk in I think Bitcoin Amsterdam where I was was the first time on stage or even now uh doing the doing those talks, you always have a little bit this imposter syndrome of like why are people listening to me? Why are people following me? Like how the heck do I earn money with that? Like why is why is that happening? And I heard this one line and we just talked about it uh before we came on stage. If you don't have this small imposter syndrome, if you don't feel like like why do I deserve this? Why me? You're not pushing hard enough. So like I I strongly believe uh having a little bit of imposter syndrome is a good sign that you're pushing yourself outside of your comfort zone. And if you're not doing that, you're just like in your comfort zone and you're not going outside of what you're actually capable of doing. There's so many benefits to starting a podcast that you don't really kind of figure out until you're doing it. And you kind of talked about this, Paula. You talked about I wanted to talk to people and learn how I can improve my personal finance, how I can save better. I was able to talk to Jeff Booth. He encouraged me and told me who who I might I never know who I might be able to touch. Can you talk a little bit about some of these personal benefits and how valuable it is to be able to speak to subject matter experts from the technical, economics, cultural level and be able to ask them questions that you personally have and ask them questions that you know many others in your sphere have like how much what what value can you put on that opportunity? >> Yeah, that's that's a huge benefit. You know, one thing that it's helped me do, it's forced me to read everybody's book that I interview. And uh that's been really good because today I used to read a lot, but now I'd just rather watch a podcast or watch YouTube, but I actually still like reading. And by speaking to some of these experts, I've really learned how to do my taxes better, how to do self-custody better, and so many things in Bitcoin. I I talk to regular people a lot as well as the experts uh just because you never know who which person's journey is going to inspire you. And I found that that a lot of people have told me that they just like hearing from regular people sometimes and that's that's inspired me too. And I think as I continue on this journey, it's sending me in at a different direction. So that's one thing I would say. You can always just begin. You never know where you're going to end up. But if it's a strong strong calling in you then it's good to take that first step because yeah life is short and I don't want to live with regrets even if I don't continue this or I find a different path at I knew I needed to do this. There was something strong in me telling me and um learning from everybody out there I I for now am going to continue on that path. Speaking of books, Robin, you've got a book coming out here, you know, shortly. Can you talk about that? And can you also talk about the opportunities that starting a podcast has given you like things that you maybe probably couldn't have even imagined before you started uh have o windows of opportunity have opened, doors have opened for you. Can you how has that journey been? >> I've been before in a normal job. I was an uh in an IT security company in account manager. I I loved it. Like the the people were great. Uh I I liked IT security, not as much as Bitcoin or AI uh or chess. Uh but like I I I kind of liked it. And I heard uh when I started my podcast already, when I had Jeff Booth already on, uh I was thinking about going all in in this podcast thing. I didn't really earn money with that back then, but I was like, if I put all my energy in that, I might just uh live from that podcast. I might just do those things. And I heard one quote of of Jim Kerry and uh it was a random like late night where I watched a video and it like it stuck with me so hard. Um he he said he told about the story how his father was an accountant, how his father was someone that took the conservative choice even though he wanted to be an comedian and he had a talent for that. And uh he he said then oh yeah like and and and then the accountant like Jim K's father was fired from his job like he was laid off because of some reason that he was not in control of. So Jim Carrey learned very early on that you can fail at something that you don't want. So you might as well just take the chance in doing what you love, doing what you really like to do. And as soon as I heard that, for me it was clear I want to try that out. And I had an advantage because I was young. So if you're like young, you can really do that because if you don't have kids, you don't have a wife, you don't have any responsibilities outside of yourself, you can just like go jump and do something. If you fall on your nose, you are where everyone is with like 24, 25 years old. And so I encourage everyone to try doing what they really like, what they really love because it might just work out. >> Do you have any thoughts on that? >> Yes, I do. Um, so the speaking of quotes that inspire you, you know, it's it's, uh, you know, it's kind of like that one thing that just clicks for you. But, uh, one thing that my husband said was, you know, when Paula asked me wise words from this man, uh, he said, "When you're passionate about something, you'll find the words." you know, when I was nervous about what I would say on the show as a hairdresser and as a mom and, you know, not somebody in the tech or finance space, you know, he knew that I would be able to talk about it and and share my thoughts and he encouraged me to do that. So, it's good to be around supportive people. Uh, you know, find community, find, you know, have people in your life that encourage you to to try new things and to get out of your comfort zone. Um, but also just being a regular person. And I am a pleb, you know. So just you you I consider regular people a bridge, you know, from, you know, I love watching all the regular Bitcoin podcasts and learning all the technical stuff and everything, but I can relay that to a regular people, you know. So I think whatever you could bring to the space, whoever you could talk to, you might you never know who you're going to touch like Paula said. Um and that's that's stuck with me too. That's another quote. There's two things. Um there's Robin's quote is a great one. I mean yes do something you could fail at something you don't love you know so follow follow your passion and your passion is you know energizes you. So yeah meeting starting a podcast for me has led to strength and community real life community. Uh I I thought I was alone in Chicago as far as Bitcoiners and now we found this entire like two groups of people. I'm part of the Illinois Bitcoin Council and also the Chicago Bitcoin Collective now. And it's like we have we have these amazing communities being built up and it all starts with you know people found out that oh there's a Chicago podcaster you know so it's like then I started going to meetups and this stuff is so important. It's the connection that people want you know people you you know we're here because we get to see people in real life. We get to actually meet and see that you're real. you know, this is uh we're growing the network in real life and there's a lot of reasons not to start a podcast. I mean, I I felt I was too old, didn't have enough technical skills, and also, yeah, nobody would want to hear, which some of those might be true, but I did it anyway. And you know, I thought I'd get criticism and the Bitcoin community has been amazing. Um, yes, there's criticism once in a while and constructive criticism is good, but I the Bitcoin comma community has been so supportive and um yeah, we just really support appreciate all your support >> and you you guys are more unique than you might think you are. you you have like the individual story that people go through, the life experience is is so amazing. I've had now about 600 different people on my podcast and uh a bunch of them thought like it's not that interesting what I have to say, especially the early ones, the the ones that I took on that never were on a podcast. But I said the if if you live a life like like Michael Sale is amazing, Jack Marles, like all those great people like Jeff Boof, but sometimes it's hard to relate to those people that have like millions or like billions of dollars and live a life that we couldn't even imagine. And so having uh someone that is just a carpenter, a teacher or someone else that has a normal regular life and you can relate to that on the internet that is an amazing thing. So like the globalization brought us so close together that we can connect between a person that is a car company in America and someone in in China, someone in in Europe and you can form an audience, you can form a community with that. It's it's a it's a unique thing. So, um, you your life sounds to yourself more normal than it sounds to other people. You you you're more unique to other people than you are to yourself because you think your life is like the the average. It's like the standard and most people think that. And so share your story. >> Welcome to predict. The world is a market. Everything is a market. Every headline moves the line. Every moment is your market. Call the moves. Bet on your instinct, your prediction, your edge. Dual bits. Predict where everything is a market. So once you start a podcast, how what tips do any of you guys have for growing your audience? How do you get people to listen to your podcast once you start one? >> So I I mean I I I think the community for me it started with the community. So I didn't just start a podcast not knowing anybody. I was uh connecting with Bitcoiners online first, you know, engaging with their accounts like appreciating their thoughts and letting them know. So it starts with engagement first and actually um you know sharing your time and and then after you you build a little like for me it was building a little bit of a friendship base you know online and then when you share something that's that's for me how people people would come and support but it's um I mean I really love uh club orange you know for for being able to send to your base you know I love the geo zapping feature that's a really great way to um to get on club orange and be able to uh you know join these group chats or join uh like-minded people, but you could also geozap a location. If you have somebody from a certain country that was just on your show, you could say, "Hey, guess what? I had this person from this country on my show, you guys might want to check it out." And they get a zap of some stats in their, you know, in their wallet and a link to your episode. So, it's a really great way to market to who you want uh your your podcast to go. I think um but I just uh I just share it on my socials. I share it on Nostra. I share it on X, you know, just try to uh you know, do what I can to get it out there. And I think just consistency, like you guys have both shown that consistency over time and and as long as it makes you happy, right? Like you're not doing if you're not doing it for anybody else, you can do those things if you enjoy it and you could do it long term. >> I I slightly I I don't disagree, but like um I think a lot about the audience. So I especially if you deliver content, I I look at every piece of um episode, every piece of content as a as a small product. And when we think about making uh like a small device for our customers, we always think about the customer. And in content, we have this weird thing that the customer doesn't like we we don't think about providing value for them directly. And so I get what you're saying, but like I always think about is that providing value for the person that is listening. So what I started recently in the last like couple of months, one year maybe is I listen to the conversation and I purposely cut things out that I think are just like very boring to listen to. Uh especially when you're in the early in the podcast, you ask like, "Hey, how you doing?" and all of this. like the first five minutes are usually always cut out because it's just like greeting and I don't think that's providing value for people. And I've seen the the attention spans on people. Um uh you really have to think about who's listening on the other side and how can you provide the most value for them so they stick around, they learn something and they go away from this piece of content with something more than they were before. Like it has to give them something. There's like three uh different kind of things that you can give a person uh online or like three kind of uh personalities that that get to be famous. The the first one is a very knowledgeable person, someone that is very smart that you just like know like I really learned something from that. Um the other person is uh someone that's very funny, entertaining. If you can combine those two things, this is amazing. And the third thing is attractiveness. So like those three things are like uh values that you can provide. I I don't think I'm funny. I don't think I'm that attractive. So I I want to provide as much value as possible and give people something that like they they can learn and can take away. That's why I'm reading a lot. Um so that that's how I think about every piece of content I put out there. And one thing consistency is very underrated and it seems like very hard for people. And if you're just consistent, you are already better than like 99% of people. I know the podcast stats. If you produce three podcasts, like like there's if there's like an an x amount of people that start one podcast. If you go to three episodes, you already lost 97% of people. If you go to episode 20, there's only 1% left. So like just producing something consistently gives you an unfair advantage. And so like stay consistent, but also think about really who do you want to serve with that piece of content? What kind of knowledge or like value you want to put in there? >> Well, thank you very much. And I hope everybody here in this audience today eventually if you want to start your own podcast, >> reach out to us. We'd love to have you on. Thank you. [music] >> Every year, this community comes together [music] to celebrate, to debate, to build what comes next. And every year, the stage gets [music] bigger. Sound money center stage. [music] So where do you go to celebrate the next chapter in Bitcoin history? You come home. [music] Nashville, July 2027.