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WWDC Kicks Off, Jobs Up, Tech Down, VC Horror Stories Go Viral | Diet TBPN

AITBPNJune 9, 2026 at 12:04 AM29:46
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TL;DR

Apple’s WWDC centers on integrating AI across its software ecosystem, with a redesigned Siri, privacy-focused “private cloud” infrastructure, and incremental performance upgrades rather than a radical breakthrough.

KEY POINTS

Apple Intelligence moves from hype to rollout

Apple’s latest Worldwide Developers Conference signals a transition from early promises around Apple Intelligence to concrete product integration. After years of buildup, the company is now embedding AI features directly into its operating systems, aiming to make them accessible through familiar interfaces rather than standalone tools. Expectations are calibrated toward execution rather than disruption, with users בעיקר seeking reliable implementations of already-proven AI capabilities.

Siri redesign becomes central to strategy

A major focus is the long-anticipated overhaul of Siri, which is expected to act as the primary gateway for AI interactions. The assistant has lagged competitors in adoption and capability, and Apple is positioning this update as a functional reset. The goal is to enable seamless, context-aware queries similar to experiences offered by ChatGPT, Gemini, and Claude, but natively integrated into iOS.

“Private cloud” signals hybrid AI infrastructure

Apple repeatedly emphasizes a “private cloud” approach, highlighting security and data protection as differentiators. This suggests a hybrid model combining on-device processing with cloud-based inference, likely powered by Apple-controlled or tightly managed infrastructure. Questions remain about scale, given the potential demand from over a billion devices, and whether third-party models are being adapted behind the scenes.

Privacy positioned as competitive advantage

Privacy and security are prominent themes, with Apple framing its AI rollout as fundamentally different from competitors. Features are designed to limit data exposure while still enabling intelligent responses, reinforcing the company’s longstanding brand positioning. This emphasis may also shape how deeply third-party AI apps can integrate with system-level data such as messages, photos, and app activity.

Incremental improvements remain a priority

Alongside AI, Apple is highlighting performance gains across its platforms, including faster app launches and smoother system interactions. Reports of improvements around 30% in certain actions reflect a continued focus on core usability. This aligns with user demand for tangible benefits like speed, battery life, and stability rather than abstract AI features.

Balancing openness with ecosystem control

Apple faces strategic tension over how open its ecosystem should be to external AI tools and agents. Allowing deeper access for apps from companies like OpenAI or Google could enhance functionality but risks weakening platform control. Conversely, tighter restrictions may limit innovation and user flexibility, making this a కీలక निर्णय area for future updates.

AI errors expected but unlikely to affect adoption

As with other platforms, Apple’s AI features are expected to produce occasional inaccuracies or “hallucinations.” While such moments may generate viral attention, they are not expected to significantly impact long-term usage. The shift to probabilistic AI outputs represents a cultural adjustment for a company historically focused on deterministic, polished experiences.

Design evolution draws mixed reactions

Early reactions to visual updates, including elements of a “liquid glass” design language, are mixed. Some users report usability concerns such as contrast issues, while others praise the aesthetic direction. Apple appears to be iterating cautiously, balancing visual innovation with readability and accessibility.

CONCLUSION

Apple’s WWDC showcases a pragmatic AI strategy focused on integration, privacy, and reliability, signaling evolution rather than انقلاب in its software ecosystem.

Full transcript

Two WWC's ago, we were talking about Apple Intelligence and it's all finally coming together. The package is finally uh being delivered. I think the response has been really good. Some of the guys on the team have been watching WWC already. We have a bunch of folks calling in to discuss WWC throughout the week. But let's give you the high level first. Go through some of the immediate reactions and of course we'll be covering that throughout this week. So, Apple's annual Worldwide Developers Conference started today and it runs through Friday. Tim Cook just kicked it off with an opening keynote. The theme for this year's conference is all systems glow. All systems glow. Little >> interesting. We're finally getting answers about what the next version of Siri will look like. I think expectations in a weird place. Like they're high. Everyone's expecting like this next version of iOS, which is what they're demoing. That's the main thing of the software version. This isn't an iPhone event. Uh this isn't a hardware event. This is WWDC about the software. Everyone's expecting that the software will go through an actual transformation and the next version of Apple software will be good and people will be talking about how good it is because they will deliver on a bunch of things. At the same time, expectations aren't so high like going into Apple Vision Pro where people are are expecting a breakthrough that's no one no other company has ever done before. All people are asking for is implement the best practices from chatbt, Gemini, Claude, like the stuff we know and love. Even Grock has like nicely inter interfaced into X where like people say, "Hey, Grock, is this real?" And it just pulls it up for you. I find myself on tweets just going, "Oh yeah, like I don't want to copy this text out and into another LLM app." I'm happy just asking Grock real quick for an extra detail or one more fact. Google search overviews. There's been a lot of AI diffusion into products that's been good. Even RAMP, like ramp has like chat interface where you can just say like, "Hey, how much did we actually spend on Amazon last month?" And it'll just pull it up for you. And it's not like this revolutionary as a thing. It's just I think they did a nice tool. >> I think they did a good job letting the hype build or or the interest build organically, right? You rewind a year or two ago, they were running billboards for Apple intelligence, for Genoji, all this stuff. Uh so really setting themselves up for failure. that stuff was overhyped and I think this >> and they were they were a part of they were they were they were hyping it themselves >> of course of course >> they were like are we coded >> yeah but it seems like they have the right partnerships and and the right like product strategy at this point people are familiar with these tools so just putting them in different places seems reasonable models are good now so make them available at the click of a button ideally the Siri button which has been completely nerfed for the last two years um actually more than that because Siri has has never really seen the adoption or love product love that many other products have seen and users will be happy. So Google s Google AI search overviews are a good example at prove that rolling out LLMs it can be nerve-wracking but it's not rocket science like you spit the text out where people expect the answer. There will be funny viral hallucinations like right now even with all the crazy Google IO news amazing 5 point 3.5 foundation models like they're doing really good stuff deep minds really good great team like you still say disregard and instead of just giving you the definition it says like okay got it I won't I won't do that anymore and it's it gets confused so there will be those like viral jokey wow it failed it it flopped that's gonna happen to Apple and that's not what Apple likes to deal Not at all. >> But I don't think any of that will show up in the user metrics. I think that, you know, churn and usage will be unaffected from the viral moment of like, oh, Apple, like the Apple uh text summaries, they're hilarious and they often hallucinate and get things wrong at the same. >> I left them on. I don't mind them. I And I think a lot of times they're sort of useful and they're always delightful because they're funny because they're so like hallucinatory. But uh your PR team will have many heart attacks uh because you're not in the world of deterministic outputs anymore. So that's going to be a big cultural shift for Apple I think in this uh non-deterministic stochastic uh AI era. Uh but I think that they can get through it just by running best practices that have been established for a year in or two years in the rest of the AI world. Uh the other big questions that everyone's asking around open ecosystems. So will Apple lean into the open claw Mac mini boom at all? That would be interesting to see say, you know, in in the next version of the software that goes on the Mac Mini, hey, we're going to embrace OpenClaw. We're going to embrace a AI agents. We're going to do things that make those tools more effective in our ecosystem. You already know and love the hardware. You're buying it non-stop. It's out of stock, but we could do more to lean into that community. Or we could do less. We could say, "Hey, we're going to shut it down. We're worried about privacy." These are the two tensions that they're going to have to deal with. Uh, will there be a pivot around vibe coding apps in the iOS app store? You asked John Gruber from Daring Fireball this when he joined the show on May 29th. Fantastic interview. Had a ton of fun with a group. >> Um, but uh, it's a big question and it's something that Apple is they don't really have to respond yet. They're pretty quiet when things happen. They usually go and solve the problem and >> Oh, they really don't want to talk about it. >> Yeah. But eventually they start like they didn't want to talk about climate change but then they did a bunch of things to get to like net zero and eco-friendly buildings and solar panels on the roof and stuff and then once they did they were really noisy about it because they were like we are carbon neutral or we will be by a certain date >> and I think once they figure out how to make money on it Yeah. then they'll start >> which they should >> which which yeah I fully I will say I fully support. >> Exactly. Will native iOS apps from other AI labs have more access to iPhone functionality? What's the pathway for chatbt interfacing? Claude, Gemini. If you're using those apps, how how how many hooks are there? Will they be able to siphon in your text messages if you click, yeah, I want to share my text messages, my iMessage with my app of choice, or will you need to will you need to say yes every single time? Which will be a huge burden to having that integration happen? Uh there's a lot of there's a lot of social media apps that say, "Hey, we want access to your whole camera roll, all of it, forever." And that's not somewhat intimidating. Uh you get a number of different options. You can say, "I want a temporary access. Just take this photo. You can't see my whole library." Now, people trust many people. Maybe they just don't know, but they they feel like they trust a lot of these maps, so they just say, "Yeah, yeah, take the whole camera roll." Sort of a crazy thing to do that they can just download your entire camera roll if you press that button. But people have. And so, what will the what will the AI version of that be? and how deep will it be and how much will it build on top of the uh Siri app intents functionality versus other APIs that are deeper in the iOS ecosystem. There's one last thing which is we I mean we talked about how Apple doesn't want to address eco stuff until it's like okay we got it solved and I'm wondering if in the coming years there's going to be pressure for some sort of response on the whole like phones are reducing the fertility rate stats because I don't know if you saw but there was another research paper that was posted and Derek Thompson basically uh zoomed out and said that I wasn't convinced and now he he is convinced that it's like up to 30% of the reason for the recent decline below two and I don't know where you sit on that >> below the replacement rate. >> Below the replacement rate not good if you're a fan of humanity and having a high population but uh that is something that you could see bubbling up to being something that big tech companies, social media companies, device manufacturers have to answer to when they're in like free form podcasts basically. But you know that these companies are not going to want to address as opposed to the AI CEOs that are like, "Oh, you want to talk about telling everyone?" Absolutely. I'd love to talk about that for an hour. >> The the PM of Denmark or what what country was saying it's time to return? I'd rather my kids >> She specifically said, "I would I would rather let my kids smoke cigarettes than use an iPhone, which is crazy." Um, but I don't know, maybe there's something there. Maybe the cure for cancer is right around the corner, but the cure for brain rod is not. It's possible. >> Yeah. It's such a different debate because clearly a single drag on a heater >> Yeah. >> is no good, right? You're ingesting poison. >> Yeah. >> A single look, a single look at a screen, right, is not what is, you know, >> reducing uh the the fertility rate. >> Uh so >> anyways, >> it's interesting. Uh anyway, let's go to some reactions from WWDC. But first, I'm going to tell you about Console. Console builds AI agents that automate 70% of IT, HR, and finance support, giving employees instant resolution for access requests and password resets. >> iPhone, yeah, I'm gonna update your software tonight while you sleep. Next morning, iPhone says, "I couldn't do it, bro. Just didn't feel right. Vibe was off." >> This is something that I didn't know was so common, but I think everyone's been in this position, which is like a funny thing. I think it has to do with how how much the batteries charged, but lots of lowhanging fruit. hopefully resolved in WWC. I did see a whole bunch of stats about uh just just little performance gains. 30% faster opening of the lock screen, 30% faster on opening this app and just little optimizations that I think will go a lot further. When we talk to Mark German, uh he talks about how like the AI features are too abstract. People want battery life, cameras, beautiful screens, fast, like they want the basics most of the time. And so I think this is uh time to chop. >> It would be funny if they they effectively threw up a model card and they're comparing. It's like >> they actually bento box is the original model >> 2% better on >> that's sort of what they do. The you know the bento box, right? The Bento box with like how many cameras megapixels flops and how powerful the GPU is, how many cores are over here, how much storage it has. Like that graphic is their model card. We we we were riffing on this earlier like when a product ceases to be sold on brand and in and is instead sold on performance. Uh that's usually margin compression. >> Usually margin compression like you comp it to cars like if you're purely buying on like range and price and speed and horsepower and seating arrangements that feels much more commoditized than you got to have a Ferrari because it's a Ferrari. Don't ask about the specs. And I think for for the Luch, this is the first time that people were talking about like, oh, 0 to 60 and 2.5 >> for that price isn't actually that. It's like that's not the conversation you should be having about Ferrari. You should just be like, it's a Ferrari. Next question. Like, do you want one or not? Hilarious post from Sam Henry Gold here. Of course, in justest, but they put up a Apple press release in the newsroom. Apple announces the death of Mark Gur. >> It is done. >> It is done. Apple today announced the completion of Operation One More Thing, a multi-year initiative to permanently end the unauthorized disclosure of Apple's pre-release product information by Bloomberg intelligence reporter Mark German. German who had for 16 consecutive years obtained and published accurate details about Apple's products before their announcement has been neutralized. Operation One More Thing was completed on schedule, on budget, and without complication. They're not that aggressive towards Mark German, but he is probably a thorn in their side. And here he is. He has a live blog up, live blog for WWDC. Go check it out at bloomberg.com. Eric Seer is leaning in. Why is he leaning in? Because Mark German says something about WWC. He says, "In addition to the focus on AI, Siri, and major quality and performance improvements across the operating systems. I'd expect two other focal points today. Privacy and safety features. I imagine Suffort is leaning in because privacy, safety features, not great for ad monetization. Usually you're hiding more information. Tyler, what what's been your reaction generally? Take me through whatever. >> Yes, I' I've been watching uh the live stream. It's still going on, so there's they're still releasing stuff. But I I would say just on that point, they've been like >> Have you been watching or have you been studying? >> I was studying >> like everything every time they talk about a new feature with AI, they always say like this is on a private cloud. >> Uh this is like not public. This is like extremely secure. So they're they're really pushing on that point, I think. >> What does private cloud mean? >> I don't know. They're talking about like their own foundation models, I think. So, they're trying to emphasize that >> they said the word Gemini. >> Uh, I don't know if they said it, but it was on screen. >> So, so it it seems like they have the ability with their deal with Gemini to >> basically white label, fine-tune, mid-train, do whatever they need to, and then resell that with their own branding. That's a great deal. My question is like, who's inferencing that? There's a billion iPhone users and if they're all pushing the Siri button all day long and they're anywhere near the frontier, that's a significant amount of inference. Has Apple built some sort of secret data center that can serve that? Are they saying private cloud and really it's like a corner of GCP? Is it a bunch of Mac minis wired together? Like what did they do to actually build that private cloud? Because even if they did it, even if they did it and it didn't show up in the capex numbers, didn't show up in the in the any of the uh SEC filings, like it would show up in the emissions data and the and the ESG numbers because unless they have some crazy solar nuclearpowered facility, where's that inference coming from? I imagine some of it can be done on device. That's exciting. >> Jonah says on device. >> Can it all be done on device? Like >> Tyler, >> I don't know. Groxen says they brought up rate limits and a subscription plan. >> Huh? >> You see that? >> Yeah, I'll look for that. >> I mean, you don't have rate limits or subscription plan if it's on device because why would you? Uh, and then also you would never say private cloud if you're doing it on device. You would just say it's on device. Of course, it's private. So, private cloud. Cloud means not on device. It's in the cloud. And so, I obviously Apple has a lot of data centers. They have a lot of cloud capacity across their productivity suite. Where are the where are the photos stored in photos? Like obviously those are stored in the cloud. They have a lot of storage. Like everyone gets two terabytes when they get a phone. So they clearly have a lot of data center capacity and they've done a lot to make that ESG compliant. But I'm very curious about where that goes over time. Anyway, we should move on to the the the news from Friday. The stocks are already back up. But first I'm going to tell you about CrowdStrike. Your business is AI. Their business is securing it. Crowd Strike secures AI and stops breaches. So, >> uh, one more thing. Oh, sure. Apparently, >> one more thing. >> One more thing. >> We got one more take from Jord about Apple. >> Jane says Apple conceds on liquid glass design, compromising for usability and shares a couple screenshots here. >> Uh, and so, >> wait, so they're going deeper in liquid glass or pulling back from >> pulling back? I I saw the new uh the new Apple Maps icon and uh it looked pretty good. It it had a little feature of liquid glass in there. I thought it looked cool. I did hear people complaining about the new Mac operating system being like too too bright or too dark or something like some contrast issue. I haven't noticed it, but it was something I saw people complaining about. Anyway, Friday was a big day in the market. We were off, but uh the news kept moving, so we're covering it today. Uh the labor department reported that the US added a seasonally adjusted 172,000 jobs and that the unemployment rate remained unchanged at 4.3%. So on the cover of the Wall Street Journal, US hiring gathers steam third straight monthly increase. Uh slight decrease from the previous month, which was slight down from the previous month, but still in adding territory in the hundreds of thousands. So uh the bubble popped. The bubble popped. Friday was the worst day for the NASDAQ in more than a year. 4.2% down. It's over. But good news is that today we're back. We're up 1.5% now. Uh it's officially 2003. People ask what year it is >> reinflating. >> It's No, no, it's not reinflating. We're building back. The bubble popped. It's 2003 now. >> It's not 99. It's not 2000. It's 2003. We're well past the bubble popping. Got it. Right. >> So, uh but actually quick explanation what happens. So, uh, the US labor market is really picking up. 172,000 seasonally adjusted jobs added in May. Third month in a row. >> Decent amount. >> Decent amount. >> Lot of healthare stuff. >> World Cup. >> Yes. And a lot of travel and uh and and workers related to the World Cup stuff that's going on. Tourism. This is terrible news for all those black pill AI leaders that have been praying manifesting job losses despite their herculan efforts. They can't get the unemployment rate to go up at all. It's crazy. They've been saying 10% 20% 50% 100% of all jobs are going away. Good luck. Yeah, you're going to have to work harder because the US economy is undefeated and the American worker is undefeated as evidenced by this latest jobs report. Now, um the AI job apocalypse is canceled at least for the month of May. We will see where things go, of course. Of course. But it is good news. We want hiring. We want jobs to be abundant in our society. Uh and so in general, it's good news. I don't I I believe the jobs report. I don't think the numbers are going to be massively revised down. I think that uh they're they're they're generally accurate and track with the ADP numbers and a lot of other numbers. So, um I think the jobs are are really being added. They're not in all the most critical industries. There's a lot of nuance there. How long will it go on? But in general, the economy is healthy. Uh but inflation is rising. The closing of the straight hormuz has spiked the cost of gas and overall prices have been increasing more quickly than the Fed would like. For some time, even before the straight of her muse, inflation was running a little hot. >> Yeah. Well above the 2% target. Yes. For basically as long as I've been an adult. >> Yeah. And so this makes the likelihood of a rate cut more unlikely. In fact, it looks like we might be in rate hike territory soon, which is of course not good for tech companies that have earning forecasts that stretch out into the next decade. So, the silver lining in high rates, if you want some copium, is that at least the Fed has something useful in the tool chest in case the economy does slow down. You know, like we're running hot, we have high rates. At least there's room to cut to 3%, 2%, 1%, zero. If the market's selling off, if the unemployment rate's going up, you have something in the tank. Whereas during COVID, like the rates were already so low, there was a lot of unemployment all of a sudden. And it was just like stimulus, spend a bunch of money, uh, you know, send mail everyone a check. There wasn't that much that the Fed could do. There was a time that we couldn't imagine this level of speculation in the markets at something like a at at where rates are right now, right? Uh >> people that were sort of born in the ZERP era uh with with all the speculation right now is by itself an argument to raise rates even further. >> Totally. Well, yeah, once the rates spiked uh off of like uh like that 3% jump like the end of Zer, it was like okay, like there will never be froth again. Certainly. Certainly like tech stocks will never a friend of mine Blake made bumper stickers that just said please God just one more bubble >> and god delivered. Okay so the other story VC horror stories this uh this was kicked off by Greg Eisenberg. I didn't realize that he was the one that started this whole thing. He kicked the hornets nest and everyone came out of the woodwork with their VC horror stories. He said uh he had a big discussion about founders bad experience with venture capital and a number of high-profile firms VCs caught strays. Merkor CEO Brennan Foody detailed what he calls the Sequoia scam. Uh which is something interesting we should actually dig into. Uh Cloudflare CEO Matthew Prince accused Venode Kosla of offering to invest in his series C only if he would fire a few of of the people at the pitch meeting who had just left the room momentarily to go to the bathroom. See, there was a separate So, Greg Eisenberg, I I was really crossing wires here because Greg Eisenberg is the one who says uh he says, "I was once pitching in a boardroom at a top three VC firm for a $15 million series A." That's pretty easy to narrow down, but anyway, he says 12 people in the meeting. One of the GPS fully fell asleep because some of the top like, you know, FF doesn't have 12 GPS. They don't really do partner meetings like this. uh for $15 million series A. So even if you put him in the top three, you got can't catch a stray here. Anyway, one of the GPS fully fell asleep out cold for 30 plus minutes. Nobody acknowledged it. Everyone kept going. Then separately, Matthew Prince, >> okay, founder or or an operator falls asleep in the office because they're so tired because they're grinding so hard and they're a hero. >> Yeah, this is what PY said. When Elon falls asleep in the in the factory, it's no big deal. But when a VC falls asleep, it's uh it's the end of the world. >> We're aware of some static in the Ultradome. >> Yeah, I think we got a new new uh new mic line, but we I'll try not to touch it and we'll see what happens. So, there's lots of chatter about the VC horror stories. Certainly certainly a discussion worth having. You know, you got to keep them in check, but uh Silicon Valley has always been so high growth and positive sum that relatively good behavior is usually the equilibrium. Uh it's pretty rare that you get a really a really bad VC uh because even when a startup fails, investors can't write off the founder entirely because they might start the next generational company. And so they might wind up giving on a on a nonVC friendly sort of aqua hire because they're like and help or like help them land a paycheck somewhere, get a job, serve as a good reference, maybe even fund the next product in the next company because they're just like this is an iterated game and we don't want to have you on our bad side forever. Now that doesn't mean don't like they can't pass. And so there's basically this wide gap that I'm seeing in these discussions where there's VC pitch horror stories and then VC board horror stories. And I have much less sympathy for the former. Like I don't really care about VC pitch horror stories all that much because you can just >> because because a lot of founders will have 50 meetings for financing. You would expect at least a couple to just be terrible, right? the person didn't know who you were, didn't read the materials ahead of time, was rude, >> and you might want that person >> didn't show up, didn't show up. >> You might want a checked out VC who's just going to let you cook and they're like, "Yeah, I see this purely financially. My my my team crunched the numbers. I'm in, but like don't count on me to value ad. Like, I'm not going to be in the weeds with you every day." And then there's a different there's a different VC who's like I'm going to be in the office. I'm going to be your background. Best VCs will not even tell you, "Oh, I'm going to be grinding for you every day. I'm going to be helping you get money." Yeah. They'll just tell you, "One of my favorite VCs in the world just says like, I give you money and then I will help you raise more money." Yep. And that's the only thing I'm going to do and I'm going to be your friend. We'll get dinner now and then, but that's what you can expect from me. And that's exactly what he gives founders. And so everyone is like, "This guy's great." >> Yeah. >> And then there's other there's other firms that say, "Uh, we'll help you with go to market." And they will. There's other people that say we will help you with marketing and they don't. And you just want to be transparent and accurate there. Uh and so like as a founder, your job is to sell equity from time to time. Your job is to find buyers for that equity. Investors actually only do that. >> That's true. Stocking the product occasionally. >> Uh so your job is to find investors who want to purchase that that equity with cash. VCs, you need to reference check them beforehand. Make sure they're fit through think through their competitive investments. keep them entertained and awake during the pitch. VCs shouldn't be disrespectful. Like literally falling asleep is uh but this is the far this is far from the worst thing that regularly happens in the course of growing a business. >> We pitched for Figma's seed round in 2013. Most folks didn't get it, but everyone I met was super nice to me. Uh yeah, it's so funny when you when you compare when you compare VCs to the other, like I said, the other kinds of calls you have. VCs are probably like generally way nicer, right? like a a customer is less likely to like be overly friendly if they're not interested in what you're selling, right? They're like, "Yeah, this like >> doesn't really seem like a, you know, it doesn't really seem like a fit." >> Yeah. >> Brendan from her core, former guest and friend of the show uh is has a bone to pick with uh everyone. >> Yeah. >> Uh he's coming after YC. He's coming after Sequoia. He >> is. >> Uh he says, "In the last six months, I've seen half a dozen rounds where Sequoia invests in two tranches. Everyone pretends they only did the higher valuation. Founders misrepresent this to their employees and then shop it to angels, too. Sequo's blended price is blatantly deceptive, less than 50% of the one projected to the market. They'll invest at half a billion and a billion at two tranches and then the founder will go out and say we raised 100 million at a billion when really Sequoia got in at the blended price, right? Um now that's not illegal. There's nothing wrong with that and that can make sense for both sides for a variety of reasons. You don't want to misrepresent that though. If you go and misrepresent that to another investor and you don't tell them the actual structure of the deal, that can be securities fraud. So that is a major risk. But that's not on the VC. Like the VC should not go to another investor and say, "Oh yeah, we just did the full deal at a billion." They should give that context. But that doesn't seem like it's on the same unique thing. This is like classic like all the crossover funds were doing this. Tons of funds have done this. This I mean also this isn't some secret. Like you go back to the original Sequoia YouTube investment memo and it's trunched and structured like they've been doing this for 25 years and it's just like nobody read nobody read the manual or something because like if you actually study and know ball like you would know that structured investments exist. At the same time, I don't put it on every employee who's getting stock options and thinking about the heat on a company and every journalist to understand that structure. So there is there is an impetus and a responsibility. >> Yeah. Very aggressive and unnecessary to call this >> a quote sequoia scam because Brandon also replied to his own tweet saying just 30 minutes ago after the post had gone viral. In fairness to Sequoia, this is common practice in the industry across all top 1,000 likes on the other one. Brutal. >> Travis Kalanick said, "In 2001, I intercepted a partner at a VC who was trying to escape his office before our meeting was supposed to start. I ended up pitching him in his parked Lexus from the passenger seat. At one point, he grabbed my laptop, placed it on his large belly, which was pressed against the steering wheel and rapidly flipped through the slides himself. 2001 fundraising hit different. >> I want to know how the story ended. >> Did he invest or not? >> Did he pull out his checkbook? >> Because maybe he was like, "You got me, Travis." You know, we actually had a plan to test this theory. Tyler, do you want to take us through it? >> Yeah. Well, so I I was just looking at this. I found a study. Um, basically, it was you they took a bunch of of older men, 66 to 83. >> This actually they put them in a room where it was kind of a slightly dim room. Okay. >> There's not a lot of like a lot of VC offices. They're very >> Yeah. And they just sat in there. They read them cloud flares S1. >> And and they basically tested to see how long would it take them to fall asleep. And so the median was uh 36.9 minutes >> I feel like. Okay. So >> so if you and here's the thing a pitch a pitch >> usually an hour. >> Well sometimes I mean if it's an early pitch early conversation maybe it's 30 minutes. If it's going well it starts to drift over but that's the danger zone. >> Danger zone >> from a leoint. This is the lesson for founders. If you have a boring business if you have a boring business and you're pitching a VC who's an older gentleman you got to keep the pitch meeting to less than 30 minutes. You got to bring the air horn. >> Uh >> especially I think in that story it also said the older gentleman was in a Herman Miller chair which we know are quite comfortable. >> Those are quite popular in Silicon Valley too. >> Only compounds the fact. >> Okay. >> Yeah. I mean that's an elite >> spot for a nap. >> That's a lead spot for a nap. >> The chair was arguably designed for office naps. No one's getting like real work done in a >> Herman Miller. >> I think so. So, uh, yeah, I I this one's tough because it's easy to just jump right. Ah, I'm in Matthew Prince's camp. Oh, I'm in Venode Coast camp. Also, uh, Venode didn't fall asleep, so it's all moot. But, uh, we know we know the secret. It's the air horn. Bring the air horn. No one's falling asleep. Problem solved. >> Tyler had a good story. Uh, when when they were building Divvy, they pitched Rajie Mistra in the Soft Bank Redwood City HQ. Uh, and then Masa and Tokyo soon after. It was absolute cinema. Popping Zins, smoking a vape, loud coughing to throw us off. >> Wait, what? Intentional coughing >> assistance whispering in Rajie's ear. >> That's a power. That's a power move. You got to respect that for sure. >> See, that's a post singularity job right there. >> For sure. Come in, whisper into the person's ear. It's good. >> Yep. >> Some of the most asine questions ever asked in Tokyo. Masa starts the meeting with you have 10 minutes. We flew like 20 hours. >> See, that's just a great way to get >> You got a power play, Tyler. Sorry, buddy. You got I think you just got >> I think that's just a great way to get really get to the meat right quickly. >> I think so. Thank you for tuning in. Thank you for watching TVPN today. We'll see you tomorrow at 11 a.m. sharp. Give us five stars podcast. Sign up for newsletter tpn.com. Goodbye.

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